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My Role

Users struggled to find answers to common questions, leading to increased support tickets and frustration.

 

My goal was to create clear, accessible, and user-friendly FAQs and help center articles that empowered users to resolve issues independently.

 

I was responsible for structuring and writing FAQ entries and help center content that addressed real user needs.

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Identifying User Needs

I analyzed support ticket data to identify top user questions and pain points so I could gather further insights on common queries.

Content Strategy

I ​organized information into logical categories for easy navigation while prioritizing high-impact questions that focused on alignment with user mental models.

Writing Clear and Actionable Content

I focused on ​using simple, jargon-free language to address user needs quickly before structuring each article with clear headings, step-by-step instructions, and visuals where needed.

 

I also included links to related content to guide users deeper into the knowledge base.

FAQs Articles

NOTE: FAQs articles written for INTL markets aren't included

Results:

  • Reduced support ticket volume related to FAQs while increasing user satisfaction scores for the help center by 12%.

  • Users reported finding answers faster, improving overall product experience.

© 2024 Ashton Hughes

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