My Role
Sally Beauty's buy online, pickup in store marketing campaign needed headlines and taglines that captured the brand’s essence while resonating with their target audience.
My goal was to craft copy that was memorable, persuasive, and aligned with the campaign’s objectives.
I was responsible for creating compelling headlines and taglines through collaboration with the marketing team and graphic designers to align on messaging and creative direction.
Research and Insight Gathering
I conducted audience and market research to understand motivations and pain points before reviewing brand guidelines and campaign objectives to ensure consistency and alignment.
Ideation and Concept Development
I brainstormed multiple headline and tagline options based on key themes and messaging goals while testing different creative angles that balanced emotional appeal, clarity, and brevity.
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Collaborative Feedback and Refinement
After presenting initial concepts to stakeholders for feedback, I adjusted copy based on input, ensuring the final wording resonated with both the audience and the brand.
Finalization and Delivery
I delivered a polished set of headlines and taglines that fit different formats (e.g., digital ads, social media, email campaigns) and ensured scalability for use across various channels and touchpoints.
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