My Role

The existing onboarding flow for Paramount+ in the U.K. was lengthy and unclear, leading to high drop-off and user frustration.

My goal was to streamline the experience, improve task completion rates, and ensure users understood the product’s value quickly.

I was responsible for auditing and rewriting the onboarding content while collaborating with product designers and marketing to create a seamless and user-friendly flow for novice users.

Content Audit

I reviewed the existing onboarding steps to identify points of confusion, redundant information, and opportunities for simplification.

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Content Redesign

After analyzing feedback and usability testing insights to understand where users struggled or dropped off, I rewrote instructions, CTAs, and microcopy to make them clear, concise, and actionable.

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Finalized Copy

I partnered with designers to align copy with visual elements and ensure accessibility before implementing A/B testing results where the updated flow was compared with the original.

Results:

Reduced drop-off rates during onboarding by 8%.
Improved task completion rates, with users reaching key milestones faster.

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